Moroccan Rituals
DESCRIPTION
Concept, Art Direction, 3D Products, Motion.
The project is inspired by traditional Moroccan self-care rituals and the atmosphere of Moroccan spas. The goal was to translate that world's warm tones, natural ingredients, craftsmanship, and sensory luxury into a contemporary product experience. The body milk collection is designed to evoke the feeling of having a spa at home, turning everyday skincare into a calming ritual.
The overall experience of Moroccan Rituals is a body care line that captures the essence of spa culture through design. From the logo to the packaging presentation, every element is crafted to make the user feel transported to a soothing, luxurious environment right in their own home.
Branding & Visual Identity
The Product Design & 3D Visualisation was modelled and rendered in Cinema 4D. I focused on creating packaging that feels premium and tactile, with shapes and textures that complement the brand concept. The 3D visuals highlight the materials, label design, and colour palette to bring the identity to life realistically.
I created the logo and full branding for the line, drawing from Moroccan motifs, organic shapes, and earthy colors. The brand aesthetic balances elegance and tradition, reflecting both authenticity and modern wellbeing. The design communicates softness, aromatherapy, and a relaxing sensory experience.
For the visual identity, the goal was to create a brand that feels both rooted in Moroccan culture and aligned with contemporary wellness trends. I designed the logo and entire branding system by exploring elements traditionally associated with Moroccan aesthetics, such as geometric patterns, ornamental details, and natural materials. Still, I reinterpreted them in a clean, modern way.
The use of organic shapes helps break away from rigid structures, giving the brand a soft, fluid, and harmonious look. These shapes hint at natural ingredients, body care textures, and the calming flow of spa rituals.
Moroccan Rituals
Brand direction, Art direction, Concept, Products in 3D.