Concept, Logotype, Art Direction, Website.

Olybet is a major sports betting brand that collaborates with professional football and basketball teams across Europe. I worked as the lead creative on several of their sponsorship activations, specifically with: Real Betis Balompié (LaLiga), Rayo Vallecano (LaLiga) and Euroleague Basketball.

My Responsibilities were managing the entire creative process and execution for these campaigns, including campaign Concept & Visual Direction, defining the visual style for each team partnership, ensuring it reflected both the club identity and Olybet’s brand and developing campaign concepts, slogans, layouts and moodboards.

I’ve created all graphics for social media posts (matchday graphics, sponsorship announcements, live score updates, engagement content), website banners, hero images, promo graphics, and email marketing designs (newsletters, promo mailings).

For the art Direction & brand Consistency, ensured visual consistency across multiple touchpoints and languages. Adapted tone and colours to fit each team’s audience, but still kept it recognisable as Olybet.

And finally, I've worked with marketing managers to align copy, promotion dates, player images and adjusted formats and sizes for all digital channels.