OLYBET SPORTS BET
DESCRIPTION
Visual design, website, brand campaign.
I worked on the website for OlyBet, handling the creation of the site’s visual experience from the key images to the overall aesthetic and visual tone. The result is a modern, dynamic and user-centred platform that reflects the brand’s identity as a leading sports betting and entertainment operator in Europe.
OlyBet is a leading European sports betting and entertainment platform, offering sports wagering, live betting, casino and poker experiences. Their digital product serves a wide, sports-driven audience, so the brand’s visual presence needs to feel energetic, reliable and engaging.
I contributed to the redesign of the OlyBet website by creating all the key visual assets and defining the visual atmosphere of the digital experience. My work focused on building a visual language that communicates competitiveness, excitement and clarity, essential qualities in the sports-betting space.
Visual design
My main task was to design the website banner system, the principal images, promotional visuals, and all image assets that the user interacts with. These visuals help guide the user, highlight opportunities, and establish a strong emotional connection with the brand.
The hero banners are the first thing users see, so they needed to feel exciting without getting in the way. The goal was to make each page visually immersive, but still keep the message and buttons easy to read.
I designed the banners so the call-to-action buttons like “Bet Now” or “See Offers” always stand out. They sit on clean areas of the image, use strong contrast, and follow a simple, consistent style. The placement guides the eye naturally: from the main visual → to the headline → to the button.
Brand Campaign
For this brand campaign, I created a full set of images in both English and Spanish, making the visuals work across different markets while keeping the same energy and message.
The campaign focuses on capturing the excitement of sports with bold, dynamic visuals that are easy to understand at a glance. Even with strong imagery, the design always leads users to the main action.
The CTA is the most important element in every visual. Short, direct wording: “Bet Now,” “Play,” “Join Offer.”
Strong contrast so the button pops immediately. Placed in clean areas of the image, making it the natural next step. Whether seen in English or Spanish, the message stays clear, fast and actionable.
Website
For the UI/UX design, the main goal was to make the website feel easy, fast and comfortable for anyone using it. Sports betting can move quickly, so the design needed to help users find what they want without getting lost or overwhelmed.
I focused on keeping the layout clean. The website is organised in a very straightforward way: Sports, Live Betting, Casino, and Poker. Each area looks slightly different, but the structure stays familiar, so people always know where they are.
Making information easy to read. Odds, buttons, tables and icons are kept simple and clean. Nothing feels crowded. Users can scan matches or offers quickly, even during live games.
Guiding the user naturally, every page has a clear next step. Whether someone wants to bet, explore promotions, or jump into a game, the interface makes that path obvious and smooth.
Olybet Sports Bet
Visual design, website, brand campaign.