Yan & One
DESCRIPTION
Concept, Art Direction, 3D Products, Motion.
The project focuses on Yan & One, a Moroccan luxury beauty brand specialising in high-end cosmetic products. The brand blends modern sophistication with cultural richness, positioning itself as a bridge between tradition and innovation in the beauty industry.
The goal was to create a 3D visualisation of the brand’s cosmetic products and their retail display stand, allowing the brand identity to be communicated not only through packaging but also through its physical presence at the point of sale.
The stand was designed to highlight the premium nature of the products while ensuring a sleek, accessible display for customers.
The outcome is a cohesive luxury brand presentation: products and stand design that together reinforce Yan & One’s identity as a sophisticated, culturally rooted, and modern beauty brand. The project demonstrates how 3D visualisation can bring a brand to life before physical production, helping align creative direction, design, and brand storytelling.
Products
The main concept & inspiration was the Luxury and Moroccan Heritage. The design draws inspiration from Morocco’s refined craftsmanship, elegant geometric patterns, and warm colour palettes, while maintaining a minimal, modern luxury feel.
For the Research & Brand Analysis, Studied Yan & One’s existing brand DNA and values and researched luxury beauty aesthetics and retail experiences.
3D Product Design I Modelled cosmetic products (packaging, bottles, containers) in Cinema 4D. Focused on details such as textures, reflections, and finishes to reflect premium quality.
Stand
3D Stand Design I designed a retail stand that embodies luxury and elegance. Considered functionality: product arrangement, visibility, and customer flow. Integrated lighting and materials (gloss and metal) to elevate the luxurious feel. Using different photos of models.
The rendering & presentation of the stand was realistic 3D renders that communicate the product’s premium look and the stand’s retail impact. Ensured the visuals highlight the harmony between product packaging and display environment.
Yan & One
Brand direction, Art direction, Concept, Products in 3D.